The Pros and Cons of Amazon’s KDP Select Program [interview]

Brandon Clements gave away 60,000 copies of his novel, Every Bush is Burning, using Amazon’s KDP Select service, hitting the #1 most downloaded free book on Amazon. The next week, he sold over 2,000 copies, 20 times what he was selling beforehand.

In this course, we’ve talked a lot about the power of generosity to help you build your Cartel and increase the size of your audience. Here, we talk about generosity’s power to sell more books.

Listen to the interview:

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

Download the MP3

One Caveat to This Interview

Since recording this, Amazon has changed their KDP Select program, decreasing it’s effectiveness to sell books. If you’re a first time author or have written a standalone book, I would not recommend using KDP Select.

However, if you’re publishing the second book on a series (or launching a serialized novel), try giving the first book in your series away for free. You’ll hook readers and generate interest in your second volume.

Giving your book away through KPD Select is also effective if you’re an author with several books. By giving one of them away for free, you’ll generate interest in your other books.

For other authors, I’d recommend using BookBub instead of KDP Select, an advertising service that allows you to publicize a discount on your book to their list of over 1,000,000 readers.

About the Interview

Brandon Clements is the author of Every Bush Is Burning, a blogger atbrandonclements.com, and a pastor. He’s also one of the most knowledgeable people about self-publishing I know. In this interview, Brandon and I walk you through the benefits of KDP Select and how to get the most out of your KDP Select launch.